The multi-platinum Mexican rock band and their environmental foundation SELVA NEGRA sign a partnership with The Inter-American Development Bank to launch an informative campaign based on the hit song “¿Dónde jugarán los niños?”
Video Footage For Use Is Available Here:
(Washington, D.C. – May 10, 2016) – The Inter-American Development Bank (IDB) and the multiple GRAMMY-winning rock band Maná have partnered in an effort aimed at protecting the environment and addressing the effects of climate change. The initiative, named “¿Dónde jugarán los niños?” after the title of one of the band´s most popular songs, will be launched with an open competition in which creative young people from Latin America and the Caribbean will produce a video based on the song, thereby helping to spread powerful messages related to the challenges facing the region´s environment.
“The partnership between the IDB and Maná came about first of all because of our admiration for the band as artists, but it´s also due to their strong social and environmental commitment,” said Juan Pablo Bonilla, Manager of the Climate Change and Sustainability Sector at the Bank. “We believe that music and the creativity of our region´s young people make for a powerful combination in terms of raising ecological consciousness, allowing us to start a conversation on the profound challenges we face in the region.”
“We all have to do our part to both help and educate,” echoes Fher Olvera of Maná. “The band hopes to be an inspiration for the millions of young people that will be the ones making the big decisions in the future. We have a great opportunity through this agreement with the IDB to do more things together and encourage people to act locally so we can affect global changes.”
Via a Memorandum of Understanding signed between Maná’s Fundación Ecológica Selva Negra (Black Forest Ecological Foundation), the multi-platinum band and the IDB have also agreed to work together on covering the ecological footprint created by the group´s concert tours. This will be achieved through measures including reforestation programs in threatened ecosystems that play a key role in preserving biodiversity, and educational campaigns focused on ensuring a more sustainable future. This commitment is part of the ongoing environmental advocacy that the band began 20 years ago with the creation of the Selva Negra Foundation.
Additional details regarding the ¿Dónde juagarán los niños? campaign will be made available shortly on the Bank´s Calls for Proposals webpage. Anyone interested can participate in the conversation on environmental protection in the Latin American and Caribbean regions using the hashtag #mejorandovidas (“improving lives”).
About the IDB
The Inter-American Development Bank is devoted to improving lives. Established in 1959, the IDB is a leading source of long-term financing for economic, social and institutional development in Latin America and the Caribbean. The IDB also conducts cutting-edge research and provides policy advice, technical assistance and training to public and private sector clients throughout the region.
About Fundación Ecológica Selva Negra
Fundación Ecológica Selva Negra is a nonprofit organization founded on January 26, 1996 by the members of Maná. Since then, Selva Negra has been developing multiple programs concerning species preservation, environmental education & conservation and participation in projects that foster community development. Through this work, The Selva Negra Foundation represents the social advocacy arm of Maná.
Having formed in Guadalajara, Mexico in 1986, the quartet of Fher Olvera, Alex González’ Sergio Vallín and Juan Calleros have gone on to be global envoys for the Latin Rock genre, while selling over 40 million albums. To date, Maná holds and impressive nine #1 albums and ten #1 singles (more than any other band in the history of Billboard’s “Hot Latin Songs” chart), while also winning recognition from their musical peers with four GRAMMY and six LATIN GRAMMY Awards. Maná is also unquestionably the top-drawing all-Spanish language concert band in the U.S. –with notable attendance records to their name, and the New York Times declaring the group has: “Redefinied ‘Crossover’ in Latin Pop… with its mix of love songs and more pointed political material about immigration and the environment, …Maná has a mass appeal nearly unrivaled in the Latin pop world.” This fall, Maná will launch its highly-anticipated LATINO POWER TOUR across the United States – uniting fans with voter registration organizations and local advocates to provide both the inspiration and information needed to have their voices count come November.